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Do you have a tough time hearing your voice heard?
Does it seem like for every field you try to dominate, everyone has beat you to it?
Have you put in the time and work in your career or business but it all won’t seem to pan out?
If any of the above applies to you, you might be losing out because you’re competing.
Well, to put it more precisely... you spend all your time and effort barking up the wrong trees!
Why?
Our modern economy puts everyone in one of two baskets: brands and commodities.
The reason why you are failing to make any headway is because you are caught in a race to the bottom. You are positioning your skills, your value proposition, your overall contribution as a commodity. Sad to say, the only way to compete in commodities to undercut the next guy.
Even if you are the cheapest provider, it’s only a matter of time until automation or some disruptive technology will pull the rug under you and your job or business goes up in smoke! The bottom line? In the dog eat dog hyper competitive world of commodities, someone will always be cheaper than you.
Thankfully, there’s another way to solve this problem.... REFUSE to compete.
That’s right-instead of doing what everybody else is doing and becoming yet another face in the crowd, build a brand. Do things differently... or do things differently ENOUGH and make a BIG DEAL of this fact!
Why do you think people routinely pay HUNDREDS of dollars more for a mobile phone with an Apple logo on it when they can buy a much cheaper no-name ‘throwaway’ mobile phone produced by a faceless, nameless company overseas? The answer? BRANDING
Brands don’t come out of nowhere. They are CREATED.
CREATE... DON’T COMPETE teaches you how to get your voice and distinct brand heard above the noise created by your competition. Get the inside scoop you need to GAIN an advantage and KEEP IT!